Text with conversation context
AI considers your instructions and the configured recent messages to answer questions and keep the dialogue moving.
WhatsApp Business and artificial intelligence
WhatsApp AI automation for sales and customer service
Handle text, image and voice-note enquiries with an assistant that uses your business instructions and knowledge. Connect its answers with visual flows, CRM and a multi-agent inbox so your team can continue the conversation.
- No-code visual flows
- AI for text, images and voice
- Multi-agent inbox
- Integrated Kanban CRM
AI for messages, images and voice notes
Your customers do not always type their questions. ChatCol brings different formats into the conversation and uses your instructions to prepare the answer.
Questions about images
The assistant can analyse an incoming image together with its message text to answer questions about the content, such as a product photo.
Voice notes turned into enquiries
ChatCol transcribes incoming audio and uses that text to prepare the answer. Customers can explain what they need without typing it.
ChatCol manages the AI technology
ChatCol manages the AI models involved in answers, transcription and knowledge retrieval. You define the assistant instructions, prepare its sources and choose how many recent messages provide context.
One platform to automate without losing control
Design the automated experience and keep your team ready to step in at the moments that genuinely matter.
Visual flows for WhatsApp
Build journeys with messages, buttons, conditions, data capture, API calls and agent handoff without coding every conversation from scratch.
AI chatbot with RAG
Add company documents and pages so AI can answer with your own context instead of relying only on general knowledge.
Shared multi-agent inbox
Centralise conversations, assign owners and let a person continue whenever the bot should not resolve the case.
CRM for WhatsApp leads
Store contacts, classify opportunities on a Kanban board and keep commercial context beside each conversation.
Step-by-step setup
How to automate WhatsApp with ChatCol
Start with a controlled process and expand it as you validate answers and journeys with real customers.
Connect your channel
Link an eligible WhatsApp Business Platform Cloud API channel and verify its status from the dashboard.
Design the flow
Define messages, options, conditions, the data you need to collect and the route to another block or agent.
Prepare the AI
Define the instructions, add FAQs and documents, and test answers to text, image and voice-note enquiries.
Publish and supervise
Activate the flow, follow conversations from the inbox and move leads through your CRM stages.
AI when it adds value, people when they are needed
Automation does not have to isolate your customers. ChatCol keeps the history and lets your team take over with the conversation context.
- Pause or hand off the bot according to the configured journey.
- Assign conversations to agents and teams.
- Keep the contact and opportunity connected to the CRM.
- Adjust the recent messages AI uses as context without changing the saved conversation history.
What you can automate on WhatsApp
Start with repetitive work and keep a clear route to your team for sensitive or complex questions.
Support and frequently asked questions
Answer questions about products, services, opening hours or policies using information from your company knowledge base.
Lead capture and qualification
Collect relevant details, identify what a contact needs and hand the sales team a better-prepared conversation.
Follow-ups and campaigns
Organise segments and follow-up journeys while respecting conversation windows and any approved templates that apply.
Questions about WhatsApp AI automation
Straightforward answers before you design your first flow.
What is WhatsApp AI automation?
It combines WhatsApp Business Platform, conversational rules or flows, and an AI model to answer questions, collect data and route each conversation to the right next step.
Can it answer using my company information?
Yes. You can prepare FAQs, add documents and web pages, and organise them into collections. ChatCol includes the FAQs and document passages available to that conversation when generating the answer.
Can AI respond to images and voice notes?
Yes. The assistant can analyse an incoming image together with its message text. For voice notes, ChatCol transcribes the audio and uses the transcription to prepare the answer.
Do I have to choose an AI model?
You do not need to choose models to prepare your assistant. ChatCol manages the AI technology for answers, audio transcription and knowledge retrieval. You configure the instructions, sources and recent conversation context.
Can a human agent continue the conversation?
Yes. The multi-agent inbox lets you assign the conversation, pause automation and continue helping the customer while retaining the available history.
Do I need templates for automated messages?
Within WhatsApp's customer service window you can reply under the applicable rules. Outside it, business-initiated messages normally require a template approved by Meta.